We can make it happen.
In today’s fast-moving digital landscape, influencer marketing isn’t about one-off posts or chasing follower counts. It’s about relationships, storytelling and authenticity. At LUYA, we’ve seen firsthand what makes influencer partnerships flourish and what can make them fall flat.
Influencers aren’t just content creators. They’re storytellers, tastemakers and curators of trust. Understanding what influencers want and what they absolutely don’t is the key to campaigns that connect, resonate and stick.
Influencers thrive when campaigns give them:
And what they don’t want:
PR pros are natural storytellers and relationship-builders. We spot compelling narratives, understand audience nuances and create campaigns that feel genuine. Those same skills make us perfectly placed to manage influencer collaborations and content creation.
Take one of our recent projects with a restaurant client. Instead of just sending influencers a press release or product, we took them to the source: farms, kitchens and behind-the-scenes experiences. They didn’t just see the ingredients, they learned about the brand, its story and the people behind it.
The result? Social content that went beyond promotion, it told a story, captured imagination and shared an experience. That’s the LUYA approach: campaigns built on real-life stories, authentic connections and a deep understanding of the brand.
Here’s how PR teams can create influencer campaigns that actually resonate:
The era of transactional influencer marketing is over. Audiences can spot inauthentic campaigns instantly. Real influence isn’t bought with hashtags or follower numbers, it’s built through stories, social content and long-term trust.
At LUYA, we don’t chase followers, we build connections. We host intimate influencer events that spark genuine engagement, create storytelling-led social content that brings brands to life and develop strategic partnerships that turn awareness into action.
From crafting hospitality narratives for the likes of Hotel Indigo London Clerkenwell, The Queens Hotel and Radisson Blu London, to driving bookings for T3’s Warwick Castle Christmas Light Trail and developing both consumer and trade collaborations for Archwood Group, every campaign we deliver is built around experience, creativity and authenticity, both online and offline.
Because ultimately, the most effective influencer campaigns don’t just live on a feed, they create moments people remember, stories they share and content that inspires them to act.