Location
Warwick
Sector
Leisure
Services
PR, Events, Social Media
In 2024, LUYA was appointed to generate buzz and media coverage for Warwick Castle’s Christmas Light Trail, one of the UK’s most anticipated festive attractions.
The objective was to raise awareness, drive ticket sales and increase footfall through a comprehensive PR and influencer campaign spanning local, regional and national media, as well as social channels.
Our remit included:
LUYA implemented a multi-channel approach combining traditional media, influencer engagement and experiential PR. The campaign focused on:
Coverage featured prominent national and regional outlets, including:
The iPaper, The Mirror, Country and Town House, The Sun, Stylist, Cosmopolitan, Country Living, Birmingham Live, Warwickshire World, Coventry Live and more.
The press and influencer launch night attracted a carefully curated guest list, generating authentic social content and high-quality imagery. The influencer gifting campaign amplified the Light Trail’s visibility, creating excitement ahead of the launch and driving ticket sales.
Pieces of press coverage
Pieces of influencer coverage
Estimated Reach
Social media engagements
The campaign positioned Warwick Castle’s Christmas Light Trail as a premier festive destination in the UK, enhancing its reputation and increasing both media and public engagement.
Following the success of the campaign, LUYA has been reappointed to manage the PR and press night for the Christmas Light Trail in 2025.
