3 Hospitality PR Wins We’re Proud Of (and What You Can Learn)
3 Hospitality PR Wins We’re Proud Of (and What You Can Learn) Great hospitality PR isn’t just about coverage, it’s about culture, community and creating moments people can taste, share and remember. At LUYA, we’ve helped restaurants turn local buzz into national conversation, blending storytelling, social and strategy to make brands unmissable. Here are three […]
What Influencers Want (and What They Don’t): A PR Agency Perspective
What Influencers Want (and What They Don’t): A PR Agency Perspective In today’s fast-moving digital landscape, influencer marketing isn’t about one-off posts or chasing follower counts. It’s about relationships, storytelling and authenticity. At LUYA, we’ve seen firsthand what makes influencer partnerships flourish and what can make them fall flat. Influencers aren’t just content creators. They’re […]
How brands are embracing hygge in a fast-paced world
How brands are embracing hygge in a fast-paced world Since the Nordic notion of ‘hygge’ has risen in popularity around the UK, it has been used to refer to many things, from interior design styles to ways of living. It’s become especially popular amongst homeware brands, interior designers and even restaurants and cafés. The word […]
The Power of the PR Stunt
The Power of the PR Stunt At LUYA, there’s nothing we love more than getting free reign to think of quirky ideas to help our clients noticed. A PR stunt can be a great way to raise brand awareness, generate press coverage and increase social following and engagement. With the continued rise of video content, […]
Making M&S Cool Again
Making M&S Cool Again Five years ago, Marks and Spencer’s dropped out of the FTSE 100 in a major blow for one of the UK’s biggest retailers. Share prices were close to a 20-year low, annual profits had slumped and the company chair promised a radical shake up to improve business. Fast forward to 2024 […]
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How Local PR Outperforms National Campaigns When it comes to PR, it’s easy to assume that bigger means better. Big budgets, high-profile names and glossy campaigns can create the illusion of guaranteed success. But the most powerful campaigns aren’t always the loudest or the flashiest. Some of the best results happen much closer to home. For […]