The Power of the PR Stunt
The Power of the PR Stunt At LUYA, there’s nothing we love more than getting free reign to think of quirky ideas to help our clients noticed. A PR stunt can be a great way to raise brand awareness, generate press coverage and increase social following and engagement. With the continued rise of video content, […]
Making M&S Cool Again
Making M&S Cool Again Five years ago, Marks and Spencer’s dropped out of the FTSE 100 in a major blow for one of the UK’s biggest retailers. Share prices were close to a 20-year low, annual profits had slumped and the company chair promised a radical shake up to improve business. Fast forward to 2024 […]
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How Local PR Outperforms National Campaigns When it comes to PR, it’s easy to assume that bigger means better. Big budgets, high-profile names and glossy campaigns can create the illusion of guaranteed success. But the most powerful campaigns aren’t always the loudest or the flashiest. Some of the best results happen much closer to home. For […]