Location
Nationwide
Sector
Retail
Services
PR, Events, Social Media
With over 300 stores across 17 countries worldwide, Søstrene Grene’s is rapidly expanding in the UK, with plans to open 100 new stores by 2027.
Danish homewares brand Søstrene Grene is known for its minimalist Scandinavian designs, offering homewares, furniture, kitchen essentials, decorations, gifts, hobby crafts, toys, and more. With a focus on creativity, joy, and ‘hygge’ – a special state of contentment, warmth and belonging -the brand aims to enrich everyday life.
Following the successful launch of the North West’s first store in Chester, our brief was to establish the brands presence across the South and North of England, Scotland, Ireland and Wales. The goal was to generate local and regional buzz, drive footfall, and secure press coverage for each new store opening.
To date, we have successfully launched over 40 Søstrene Grene stores across the UK, including the highly anticipated first London location. Key milestones include the brand’s flagship store in Scotland, its first store in Wales, and multiple simultaneous openings, further establishing its presence across the UK.
With the continuous success of each launch, Søstrene Grene recognised we had developed a proven formula for rolling out subsequent stores, ensuring long queues around the street and providing perfect photo-opp moments. With more store openings planned, we’re well on track to reach the brands goal of 100 UK stores by 2027, solidifying Søstrene Grene as a leading destination for Scandinavian-inspired homewares.
Stores launched in the UK
Stores planned by 2027
