Leisure PR

Leisure PR for Health, Fitness & Lifestyle Brands

Leisure PR

From boutique gyms to luxury spas, LUYA helps leisure brands cut through the noise with PR that builds awareness, boosts loyalty and drives measurable growth. Whether you’re launching something new or refreshing your brand, we know how to get people talking… and signing up.

01

Who We Help

The leisure industry is competitive and standing still means being forgotten. LUYA works with:

  • Gyms and fitness brands launching new spaces, classes or products.
  • Wellness centres and spas looking to attract and retain loyal customers.
  • Lifestyle and leisure businesses competing for consumer attention.
  • Activity-led experiences wanting to drive bookings and footfall.

Wherever you sit in the leisure sector, LUYA creates campaigns that put your brand front of mind.

02

Our Leisure PR Services

We don’t just deliver coverage, we deliver results that grow your brand.

Our services include:

  • Media relations & press office
  • Influencer marketing & social campaigns
  • Brand storytelling & content creation
  • Launch & event PR
  • Experiential activations
  • Strategic PR consultancy

Every campaign is designed to increase awareness, drive sign-ups, and keep your brand ahead of the curve.

How Our Leisure PR Works

Every leisure brand has a unique audience, but our proven process ensures impact:

Discover

We get under the skin of your brand, customers and goals.

Create

Engaging stories, standout content and campaigns that cut through.

Amplify

Media, influencers and activations that build awareness and loyalty.

Measure

We track what matters: sign-ups, bookings, footfall, engagement and ROI.

03

Why LUYA?

  • Proven experience in lifestyle industry.
  • Creative campaigns that connect with audiences and build loyalty.
  • A strong network of journalists, bloggers and influencers.
  • Tangible results; from sign-ups to national media coverage.

04

Leisure PR Results That Matter

Our campaigns don’t just create buzz, they deliver outcomes. Examples include:

  • National press coverage for luxury spa and wellness launches.
  • Influencer partnerships generating millions of impressions across wellness and lifestyle audiences.

Ready to Boost Your Leisure Brand?