Location
Nationwide
Sector
Property & Development
Services
Media relations, PR
Archwood Group is a family-owned, professionally run manufacturer of timber products, operating under two trading brands: Richard Burbidge and Atkinson & Kirby.
Since 2021, LUYA has worked with Archwood Group on media relations, event management and influencer campaigns to:
Our approach combined multi-channel communications with thought leadership and experiential activations. LUYA implemented a tailored PR strategy, including:
Targeted media relations to secure regional, national, trade and consumer coverage.
Press and influencer events, including the 2024 launch of the Atkinson & Kirby x BOBO1325 trend-led styling collection, attended by interior designers, industry contacts and journalists.
Influencer collaborations with nine high-profile creators, reaching trade and consumer audiences.
Thought leadership opportunities for senior leadership, creating visibility for their expertise and commentary.
By positioning the teams at Atkinson & Kirby and Richard Burbidge as go-to sources for expert commentary, LUYA ensured consistent media interest and a trusted reputation in the sector.
LUYA’s work has successfully established Archwood Group as a recognised authority in interior design and timber products. Key achievements include:
Coverage across leading publications, including Real Homes, Ideal Home, Livingetc, The Guardian and The Manufacturer
Teams at Atkinson & Kirby and Richard Burbidge became trusted sources for expert commentary.
Senior leadership gained significant profile through interviews and feature opportunities.
Influencer campaigns in 2024 generated significant reach and exposure across social media, driving awareness and engagement for both Atkinson & Kirby and Richard Burbidge.
Press events created tangible buzz around brand partnerships and collections, strengthening the brand’s visibility with both media and industry stakeholders.
Following the success of 2024 campaigns, LUYA has been reinstructed to continue support in 2025, with further event activations, influencer partnerships and press features in the pipeline.
Million Total Reach
Brands Featured
National Magazines Gained Coverage
