Inspired Villages Group

Location

Nationwide

Sector

Property & Development

Services

PR and event management

Inspired Villages operates later living communities in suburban and rural locations across the UK. Its ethos is to put the health and happiness of residents at the heart of everything.

the Brief

The Process

Our remit has evolved alongside Inspired Villages’ growth. The operator now runs 11 thriving villages nationwide, with more in the pipeline. From major national campaigns to local community activations, we’ve shaped the narrative of later living in the UK.

  • Events & Openings: We’ve hosted unforgettable village launch events, positioning Inspired at the heart of its communities.

  • Creative Campaigns: From the UK’s first festival for over-65s to charity cycle rides with household names, we’ve delivered fresh, joyful campaigns that celebrate active later life.

  • Resident Stories: We’ve built human interest by pitching inspiring resident case studies to national, regional and lifestyle media – shining a spotlight on the lives being transformed inside the villages.

  • Wellbeing Focus: From fitness results showing residents reducing their biological age by over nine years to strength gains of 14%, we’ve ensured the Inspired wellbeing ethos makes headlines.

  • Media Engagement: We’ve proactively managed PR across national, trade and regional press, while raising Inspired’s profile through broadcast and digital media.

The Process

Our remit has evolved alongside Inspired Villages’ growth. The operator now runs 11 thriving villages nationwide, with more in the pipeline. From major national campaigns to local community activations, we’ve shaped the narrative of later living in the UK.

  • Events & Openings: We’ve hosted unforgettable village launch events, positioning Inspired at the heart of its communities.

  • Creative Campaigns: From the UK’s first festival for over-65s to charity cycle rides with household names, we’ve delivered fresh, joyful campaigns that celebrate active later life.

    Resident Stories: We’ve built human interest by pitching inspiring resident case studies to national, regional and lifestyle media – shining a spotlight on the lives being transformed inside the villages.

  • Wellbeing Focus: From fitness results showing residents reducing their biological age by over nine years to strength gains of 14%, we’ve ensured the Inspired wellbeing ethos makes headlines.

  • Media Engagement: We’ve proactively managed PR across national, trade and regional press, while raising Inspired’s profile through broadcast and digital media.

The Results

From our creative campaigns and events, we’ve gained thousands of pieces of regional coverage, reached audiences of millions from TV and radio interviews, helped to raise brand-awareness, driven footfall to villages and helped turn visitors into buyers.

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